Designing for Social Change: Grads of Life

One of 22squared’s core philosophies is that “Together, we give rise to change.” Grads of Life and Advertising for Change are two projects that exemplify that philosophy.

Grads of Life is an organization aimed at working with companies to provide training and pathways to employment for “opportunity youth” -- young people between the ages of 16 and 24 who are neither enrolled in school nor participating in the labor market.

We redesigned the Grads of Life website in 2017 to drive more companies to contact the organization to see about providing their own pathways to employment and to provide a home for the “7 Seconds Resume” campaign that the agency was working on.

Prior to the site’s relaunch, an average of 2 business per month were reaching out; after the Aug 3 relaunch, that number has increased to about 45 per month.

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