CONVERSATIONAL EXPERIENCES: PUBLIX AND THE HOME DEPOT

A brand’s digital presence encompasses so much more than a website. There are considerations of accessibility and mobile-friendliness/ responsiveness.  There are social considerations, ranging from Facebook to Instagram to Snapchat and more.

And there are emerging platforms such as the conversational and voice-assisted spaces. 

A brand’s “conversational presence” includes aspects such as voice search, digital assistants,  chatbots, smart speakers like Amazon Alexa and Google Home and more.

I have worked to help prepare and manage the conversational brand for clients such as Advent Health System, The Home Depot, Publix and SunTrust. We’ve built out frameworks and created guidelines to help streamline the process of creating these experiences for clients.

Roles I played in these projects:
Drafting the initial user experience.
Mapping out the conversational framework and writing and refining the bot prompts and responses to user queries.
Creating the experiences using frameworks developed by Google, Amazon, Facebook and Chatfuel.
User testing and refining the conversational experience.
Proposal preparation and presentation.
Developing thought leadership pieces based on this work for the agency.

YEARS: 2016-18

22Squared

 We outlined initial tips and a quick checklist of to-dos for brands who want to prepare and manage their conversational brand, with suggestions for how brand’s can build and manage their voice search, smart speaker and chatbot presence.