Constructing a Conversational Experience
A brand’s digital presence encompasses so much more than a website. There are considerations of accessibility and mobile-friendliness/ responsiveness. There are social considerations, ranging from Facebook to Instagram to Snapchat and more.
And there are emerging platforms such as the conversational and voice-assisted spaces.
A brand’s “conversational presence” includes aspects such as voice search, digital assistants, chatbots, smart speakers like Amazon Alexa and Google Home and more.
I have worked to help prepare and manage the conversational brand for clients such as Advent Health System, The Home Depot, Publix and SunTrust. We’ve built out frameworks and created guidelines to help streamline the process of creating these experiences for clients.
YEARS: 2016-18
22Squared