Harley Jebens, Customer Experience Research + Strategy

Turning Advocacy into Action: Invisible Hate

Invisible Hate is a tool designed to:

Help users uncover the true history of Confederate Monuments (historically left off of those monuments), using facts, context, and powerful visualizations.

Provide a way for users to add their voice to the movement to remove these monuments by contacting local representatives and adding their own voice to social media.

Users can find locations of monuments (both removed and still-in-place) on an interactive map, tap or click on monument icons to learn the real history behind each monument, and petition local representatives in that monument’s district to demand removal.

The Invisible Hate experience also turns the camera on a mobile phone into a window of historical truth through Augmented Reality. Users hold up their phone to a Confederate monument and add interactive stickers to them, creating a powerful visual statement that can be shared out via social media.

22squared’s Creative Technology team has worked with partners like the NAACP and MarketSmiths to gather and vet all of the monument location and facts and to build out the app experience and website associated with the project. We worked with Missing Pieces as the development partner on this project.

Development on this project took nearly two years, and the realization of the project changed a number of times along the way, from a downloadable mobile app in its earliest stages to its final web-based form. But throughout, the core idea remained strong, and resulted in a powerful piece of technical advocacy.

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